by Julie Thompson | May 5, 2019 | Marketing for Politicians
Customers today heavily rely on search engines to find everything ranging from daily use products to restaurant recommendations, all the way to software service providers. It means that regardless of what your business offers, your target audience is searching for...
by Julie Thompson | Jan 29, 2019 | Business, Marketing for Politicians
In the current context of economic crisis, cities increasingly need to position themselves internationally to strengthen their role as an attractor of innovation and investment with a view to growth for the entire urban context. Many Italian and European cities are...
by Julie Thompson | Jan 29, 2019 | Business, Marketing for Politicians
Is it possible to market a city exactly as it does with a company and its products? Can you consider a promenade, a monument, a sunset or a walk like a bottle of wine, a smartphone or a pair of shoes? Even for those who manage our cities, it seems that the time has...
