by Julie Thompson | Oct 14, 2019 | Business
Building up a business, you imagine the customers rolling up your door, product sales rocketing up in the sky and your business goals being ticked off in the corner efficiently. But all these dreams come to a halt when you discover that your business might be losing...
by Julie Thompson | Jan 29, 2019 | Business, Marketing for Politicians
In the current context of economic crisis, cities increasingly need to position themselves internationally to strengthen their role as an attractor of innovation and investment with a view to growth for the entire urban context. Many Italian and European cities are...
by Julie Thompson | Jan 29, 2019 | Business, Marketing for Politicians
Is it possible to market a city exactly as it does with a company and its products? Can you consider a promenade, a monument, a sunset or a walk like a bottle of wine, a smartphone or a pair of shoes? Even for those who manage our cities, it seems that the time has...
